With compulsory mask and vaccination passport, Milan Fashion Week started with everything



Rows of taxis and luxury cars with driver, beauty and original costumes. Milan Fashion Week kicked off today with great fanfare and its usual audience, after 18 months of health crisis.

Of the 65 shows scheduled until September 27 to announce the future women’s season for spring and summer 2022, 43 are physical and 22 digital shows. There are many presentations by appointment: 98 in total, including 77 physical and 21 digital.

Protocols for entering the parades

The events and celebrations, 41 on the official calendar, including 37 face to face. Despite this, it is still not normal, since guests must present a covid passport access activities that certify a first dose of vaccine of at least 15 days or a negative test carried out at least 48 hours before. the chin strap will remain mandatory.

Fendi, Prada, Versace, Dolce & Gabbana, Missoni, Ferragamo, Etro… The big firms have almost all opted for shows with an audience, but the number has been reduced, almost by half.

The measure remains in force for health reasons, to respect distancing, but also because many journalists and buyers come from countries with travel restrictions.

What’s new at Milan Fashion Week

Milan Fashion Week still has many novelties, among which the return of Roberto Cavalli, which will unveil the first collection of its new artistic director, the Italian Fausto Puglisi. MM6 Maison Margiela is parading for the first time, as is Luisa Spagnoli. And despite the fact that Gucci has stopped attending Milan Fashion Week in 2020 with its new collections, this year it is launching the project entitled The vault. It’s a new space for the new wave of emerging designers.

Giorgio Armani will celebrate the 40th anniversary of its Emporio line with a retrospective exhibition at Silos, its headquarters in Milan.

“The resumption of demonstrations with the public, which began in mid-June thanks to the vaccination campaign, is part of a context of economic recovery and shows the courage of the organizers, the tenacity of the companies and the support of the Italian industry. », Assured Carlo Ferro, president of the Italian Trade Agency.

The Italian fashion sector (which includes textiles, clothing, leather, footwear and leather goods) is recording encouraging data with a 24% revenue growth in the first quarter of 2021 compared to the same period in 2020. Despite this, it remains 15% below pre-covid levels. In any case, the increase in orders in the industry should allow it to be lowered to seven points below 2019.

The Italian fashion confirms the great appeal it has in the world, with exports amounting to 18.2 billion euros (about 21.37 billion dollars) in the first five months of the year, an overall increase of 27.6%, thanks in particular to China and to the countries of the European Union. “It’s a renaissance,” summed up the president of the Italian National Fashion Chamber (CNMI), Carlo Capasa.

The entity has set itself ambitious goals, as it hopes to help accelerate sustainable change in the fashion sector, accelerate the multicultural evolution of Italy with a view to increasing diversity and inclusion, and promote the talent of the best emerging designers on the national and international scene. , explained Capasa.

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