Why everyone, from Olivia Rodrigo to multitasking moms, carries a mini bag

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WHEN THE SIZE OF THE PROTON handbags went viral in 2019, some in their right mind dismissed the trend as a slightly funny Instagram joke. “Come on, what can you really take in there?” Michele Vidal, 36, told herself every time she saw a Jacquemus Le Chiquito bag, the Small version of which is only 2 inches long, on her social media feed. Such tiny designs seemed better suited for her 8 year old daughter’s doll than an adult female. Recently, however, the Easton, Penn. revised its position. “They are fully functional,” said Ms. Vidal, who now owns three micro bags, including a gold Chanel number that a personal shopper found in Hong Kong. “I am still shopping for them. It’s kind of an obsession.

After a mostly handbag-less lockdown, women are rethinking their over-padded tote bags, those 13-plus-inch bottomless bags that they used to lug around to work. Such a bag could easily hold a laptop, a wallet, a cosmetic case full of superfluous makeup, a S’well bottle, that novel they intended to start, ballerinas, sportswear and the cookie. double chocolate Pret a Manger they were so anxious to eat but can’t because it’s eternally buried somewhere between the novel and the cosmetic case. Now, as the United States reopens, some women want to move beyond the mule-type existence these bags perpetuate. So they trade giant bags for the once mocked mini-bag.

Christina Sanchez, a corporate visual merchant from Los Angeles and recently converted to small bags, said micro-styles have helped her maintain a more minimalist lifestyle, or at least get around with fewer things. “It’s like I’m free,” said Ms. Sanchez, 32. Since returning to the office in December, she has relied on a trio of minis, one as small as her hand. With a hint of disbelief, she recalled that on most days before the lockdown, she was carrying at least a pound of unnecessary accessories. Now she has reduced her daily cargo to the essentials: “My [credit] card, my ID card, maybe some money and my vaccination card. And while not all of her miniatures can accommodate her phone on top of that, she’d rather put it in her pocket than revisit a bulkier bag.

Ms. Vidal, the influencer, shares this point of view. “My phone is always in my pocket or in my hand… I can’t remember the last time I had it in my bag,” she said. She also appreciates that “after years of carrying so much stuff for everyone,” the minis dissuade her husband and four children from overloading her with their annoying belongings. “It changes your life. ”

Over the past year, Harriet Hawksworth, editor-in-chief of online retailer Farfetch, has seen interest in small bags increase. “We thought it was a bit of a fad,” she said. “But he really kept on growing.” To meet demand, brands, luxury or not, have added small bags to their selection. Zara sells one with hardware for $ 50; starting in September, Hermès will offer a 3.4 x 3.4-inch Kelly bag for $ 3,635; and last month Christian Dior showcased micro-versions of his most recognizable bags, including the 4.7 x 3.9-inch iteration of the Lady Dior. While Ms Hawksworth predicts women will use a mix of handbag sizes once they get back to the office, the micro-bag is “not going anywhere.”


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