This beloved TikTok brand has launched a new exfoliating serum

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If you are someone who likes to scroll through TikTok to find the latest skincare trends and products, I’m sure the TikTok algorithm has placed a viral video featuring Glow Recipe Products in your feed once or twice. The hashtag #glolowrecipe alone has over 116.5 million views on the app, with as many TikTokers sharing their love for the brand’s best-selling products that give their skin a dewy, skin-like glow. of glass. Today, the brand is launching its very first gentle exfoliating serum — and shoppers are already saying it made their skin “instantly softer.”

“We often asked questions about what we should launch next or what fruits we should work on next as an innovation,” Lee said. In the style. “And when we asked this question a few years ago about which fruits we should work on next, strawberries were at the top of the list.” Lee added, “It was the most requested fruit in our community.”

From there, Lee and Chang paired natural BHA, an oil-soluble acid that unclogs pores, in Strawberry with a potent yet gentle blend of ingredients. To create a serum that works to both soothe and retexture the skin, they combined BHA, AHA and Azelaic Acid Liposome, which work to exfoliate and decongest the skin, with Hyaluronic Acid, allantoin and bisabolol, which hydrate and illuminate the skin.

“We really wanted to make sure that even though the potency is super effective and powerful, everyone could enjoy it because the texture is really nice,” Lee said. “And we have gentle actives that help soothe and hydrate the blend.”

Like all other Glow Recipe products, the serum’s texture is smooth and easily absorbs into your skin with no sticky residue, according to Sephora shoppers. Many users also point out that it has a light strawberry aroma that smells fruity, but not overpowering.

Even though it was launched recently, customers have already given it more than 38,000 “loves” on the Sephora site, taking to the reviews section to share their experience with the product – with many noting how quickly they started to see a difference. One buyer said they noticed results in just a week of consistent use of this product, adding that their spots “gradually disappeared.”

Another complimented the moisturizing formula, writing that the serum lightened up the uneven texture on their forehead without drying out their skin. “It’s powerful yet hydrating,” they said. “It feels like a thin, well-blended hydrating serum with all the products I already use. This is the first time an AHA product has hydrated me so much and I will continue to use it!”

And if you have any skin sensitivities, fear not. “It’s gentle and non-irritating, and it leaves my skin feeling soft, smooth and glowing,” another user said. “This serum is hydrating and leaves my skin soft and dewy. I like to layer it with plum for extra hydration, but it also keeps my skin well hydrated.”

If you’re looking for a serum that will exfoliate skin without irritating it, this is your ticket. You can find it at Sephora for $40, a steep price, but as buyers have said, “a little is enough for this product”. See if it’s worth it for yourself before it becomes TikTok’s next famous beauty hack.

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