The best new skincare brands put science and sustainability first

Whoever said there’s nothing new under the sun clearly never bothered to check the “new” tab on Ulta’s website. Skincare in particular is a better and more innovative category than ever. With an exciting focus on science-first concepts like microbiome health, hybrid makeup for skincare, and ever-improving sustainability practices, it truly seems like there’s never been a better time. to spice up your existing routines – and treat your skin to some extra love in the process.

The only problem ? With the sheer volume of brand new products and brands just launching, it can be hard to know where to start without feeling completely overwhelmed. To guide you (and your bathroom cabinet), we’ve put together a simple guide to the top, hottest, editor-approved skincare brands on the market right now that look set to hit. to be The Next Big Thing. And what do they all have in common? Besides aesthetic packaging (it helps!), we believe that a cult brand should have three things: innovation (whether in sustainability or ingredients), a hyper-engaged customer base and, of course, the ability to deliver serious products. results.

Ahead, check out 14 new skincare brands set to become cult favorites. Consider it your sign to hit the refresh button on your beauty routine, just in time for the new season.

At Bustle, we only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

home made

It’s a pretty common thing to see skincare described as self-care, but how far is that just wellness jargon? At selfmade, a true connection between mind and body is infused directly into their product formulations. Developed with BIPOC mental health professionals, the AAPI-founded brand’s three-product list is designed for all-around use, safe for sensitive skin, and offers other benefits as well. For example, the brand’s cult serum is a moisturizer, a makeup primer, and is loaded with Cortinhib G, an ingredient that actually lowers stress hormones in the skin.


No matter what your freshman biology grades looked like, you’ll find something to love in BYOMA’s simple, science-based take on healthy, hydrated skin. Their whole job is to protect and fortify the skin barrier, the delicate layer of lipids that lock in moisture that boosts bounce, and substances like pollution and irritants. In fact, BYOMA even offers its own “BYOLOGY class” to help make sense of it all. But really, even if you didn’t know much about How? ‘Or’ What they work, a few uses of their star range prove that it Is work – the proof is in the roundness.


For too long, melancholy skin has been ignored by skincare brands and the beauty world at large. Things are finally starting to change, but not without supporting industry-disrupting innovators like Eadem. Designed for skin of color by people of color, the undeniably luxurious, ingredient-driven line has already won longtime fans with its three powerful products. Eadem’s trademarked Smart Melanin Beauty technology is at the heart of every subject, ensuring that every ingredient included is both suitable and suitable for melanin-rich skin.


Do you think scientists have discovered everything there is to know about the human body? Think again. We, a newly-launched high-tech skincare brand, and its team of respected scientists, have succeeded in finding an all-new peptide – and a revolutionary new way to deliver it to the skin without needles. penetrating Where expensive lasers. Called the first-ever “subtopical skincare line,” Ourself’s formulas pinpoint the precise locations of common skin concerns (think hyperpigmentation and dryness) to correct them and prevent further damage. It’s like having the power of an entire dermatologist’s office sitting on your shelf.

Island Beauty

It’s impressive (and rare) when a brand’s commitment to radical transparency and social responsibility matches its commitment to creating legitimately good products. Isla Beauty’s in-house team has spent years building best-selling products for other beauty brands. They’ve taken that experience and applied it to Isla, which offers clean, no-frills formulas that get straight to the point. At Isla, not only are the actual products well-made and efficient, but a full price breakdown (including self-reported labor costs and profit margins) gives customers confidence in what they’re paying for all the time. throughout the transaction. If you’re not sure which product to start with, we suggest the skin-soothing Tone Balance Elixir or the super-gentle Snow Scrub.

Eighth day skin

Eight Day Skin’s development journey is quite unique in the beauty world. Dr. Antony Nakhla has applied his extensive knowledge as a world-renowned reconstructive skin cancer surgeon to a range of clinically backed products built around a proprietary blend of peptide-filled plasmas. This blend – and all product formulas – are built around so-called bio-identical ingredients, which actually mimic your skin’s natural biological functions to allow the skin to heal itself effectively.


BYBI’s philosophy is simple yet powerful: healthy skin, healthy planet — and vice versa. Plant-powered and eco-friendly, BYBI’s brightly colored product range ranges from preventative treatments to full-fledged heavy-duty installers packed with active ingredients, but they all share the brand’s serious commitment to sustainability. environmental. Even the ingredients used are only harvested from suppliers who meet BYBI’s rigorous standards, which means the products will meet yours too. Oh, and did we mention that all of the products are super affordable?


If there’s anyone who knows about the continuous innovation of beauty brands, it’s Dahlia Devote, former beauty editor and founder of Editrix. Along with her sister, a highly respected leading microbiologist, the couple developed a line of products all designed to support the skin’s microbiome, also known as the acid mantle. Editrix is ​​intentionally minimalist, launching with a library of four products that help skin find the perfect blend of beneficial bacteria that helps maintain skin balance. Consider it the ultimate skin care edition.


Calling all the angels – this heavenly skincare line is the one for you. A return to form in every way, Dieux’s range of divinely simple products are clinically tested, sustainably packaged and infused with an “everyone is invited” ethos that you simply want to follow. The brand’s first launch instantly became cult: the Forever Eye Mask, a reusable, highly grammable eye mask to pair with any eye cream you already own. Since then, Gods philosophy has been to take the guesswork out of skincare shopping by releasing a slow trickle of well-researched products that simply make you feel, well, better when the serum penetrates. The pearly doors of skincare have opened and all you have to say is “I gods”.

Armored Beauty

Think of Shielded as your skin’s sensible bodyguard, physically shielding it from anything that might wreak havoc on the all-important microbiome, even while you sleep. The six-product system is as much about prevention as it is about restoration, with clinical trials and dermatological testing backing up the claims. Invisible irritants like blue light that triggers free radicals, environmental pollution, and poor air quality, for example, are all shunned by the Citrus Scented Daily Mist. One spritz, and your skin is fully protected.


Chances are you’re already familiar with Rèphr’s range of high-quality makeup brushes, but the brand’s newly launched skincare might just rival them. Rephr is so committed to making endless improvements in pursuit of perfect products that it has implemented a pay-as-you-wish program that can drop the price of its moisturizer to $0—yes, like free—by exchange of honest User Feedback. The thing is, however, with deliciously emollient meadowfoam seed oil at its base, how could it even to have better?

glass lizard

Glass Lizzard is a family business of the best kind. A Korean line – its name a nod to the K-beauty glass skin phenomenon – the family-owned brand is dedicated to producing fun-to-use, high-quality skincare products that are versatile in use and audience. . Also focused on the mental health component of skincare, Glass Lizzard isn’t afraid to step up – a full percentage of profits goes to various organizations supporting global mental health.

54 thrones

Born from the rich cultural history of various African beauty rituals and their original intentions to celebrate and heal the body, 54 Thrones is committed to staying true to its roots. The brand’s collection of decadent butters, oils, soaps and face packs are inspired by its founder’s Nigerian heritage, with ingredients sourced straight from African soil and names derived from goddesses, queens and revered legends.

three ships

The bar for highly active, plant-based skincare continues to rise, and Three Ships Beauty’s 100% natural formulations prove exactly why. Originally conceived by a pair of go-getter friends around the kitchen table in , the brand became cult for anyone after effective and gentle staples designed to coax even the most dewy, bouncy skin with the power of plants. What sets the brand apart, however, is its hyper-engaged community, which founders Connie Lo and Laura Burget frequently use to conceptualize and weigh in on new products, setting a new standard for “community-led skincare.” You do not know where to start ? We highly recommend Dream Night Cream, a retinol-infused moisturizer that won’t irritate, or Dew Drops, which plumps and brightens skin over time with hyaluronic acid and vitamin C.

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