Stephen’s Collectibles & More store in Universal City offers Star Wars collectibles, action figures and merchandise
Stephen and Daisy Jackson opened Stephen’s Collectibles in 2018 (Jarrett Whitener / Community Impact)
Owner Stephen Jackson has been a collector of action figures and other toys from a young age. After years of working on his passion, he opened Stephen’s Collectibles in 2018.
Jackson said his love of collecting started with the Power Rangers and grew to find characters from popular franchises. When his collection reached the point where he had additional items, he found success and an online market.
âMy wife noticed how much people really love these figures,â Jackson said. “She told me that instead of selling my stuff, I should consider buying extras and having a storefront.”
Jackson attributes his success to his passion for collectibles and the support of his wife, Daisy, and regular store customers.
“[Daisy] helps me stay in line and not be overly optimistic when shopping for things, âJackson said. âOptimism is good, but we don’t want to overdo it and put ourselves in danger. “
Throughout the COVID-19 pandemic, Stephen’s Collectibles stayed afloat by switching to an online method where they could keep the doors closed for security reasons.
âCOVID was a little scary for us,â Jackson said. âBut we actually expanded our customer base a bit during COVID as people became more interested in their hobbies and bought more collectibles. It ended up being a blessing in disguise. We’ve had a lot more people getting into the hobby of model kits and little things they could work on in their forties. “
Through these companies, Jackson said he was able to grow his business and combine the store’s online presence with his physical store to reach all of his customers, wherever they are.
Since the store reopened, Jackson said he aimed to improve and expand his customer base and attract people new to the collection or looking to develop their passion.
âOne thing we’ve really tried to focus on is reaching customers locally,â Jackson said. âBut we also want to reach customers outside of San Antonio and Texas. We have participated in podcasts and other events that help spread awareness of our name. “
The most popular items in the store include Hot Toys figures, anime collectibles, WWE figures, Star Wars and more. The store also offers products from the Marvel’s Avengers series with characters such as Spiderman, Groot and more.
While the store’s focus is on collectibles, Jackson said it also has a selection of toys that are meant to be taken out of the boxes and to play with. These are generally sold at a lower cost, he said. Jackson said he tries to keep his inventory fresh and price competitively.
âWe focus on the newest and most sought after collectible figurines,â he said. âWe look at retail prices and try to sell them at retail or as close to retail as possible. We are very competitive on our prices and what we offer.
12000 E. Loop 1604 N., Ste. 106, universal city
Hours: Mon-Sat 11 am-5pm, Closed Sunday