Jonathan Van Ness launches hair care brand JVN Clean – The Hollywood Reporter

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Jonathan Van Ness continues to preach the good hair days via grooming beyond the small screen, his books and podcast, and as a Lego minifigure. The strange eye star and New York Times The bestselling author recently unveiled his first clean hair care brand, JVN, a collection of eco-responsible products for all hair types.

Priced at $ 18 to $ 28, the first line includes moisturizing, fortifying, and volumizing shampoos and conditioners, as well as a soothing and nourishing scalp oil, air-dry hair cream that reduces frizz, and a serum. recovery infused with niacinamide (known to support keratin and stimulate the body of hair). Everything is vegan and color-safe, Van Ness has teamed up with biotech company Amyris, which owns the sustainable skincare brand Biossance (of which the star is an ambassador) and also works with Rosie Huntington- Whiteley for her Rose Inc. beauty line.

“I had always dreamed of creating my own line, but when I found the perfect match in Amyris, it took us about a year and a half to bring JVN to fruition,” said Van Ness. Hollywood journalist by email. “I had a long list of must-haves for this brand: I wanted clean and powerful ingredients… The brand had to be inclusive and effective for all hair types, ages and genders. It also had to be sustainable, so we focused on ingredients and materials – such as aluminum and glass, which are endlessly recyclable – that don’t harm your hair or the planet. Finally, it had to be at an affordable price.

The hair care products are formulated without parabens and silicones (which are potentially irritating to some people) and contain the heroic ingredient, hemisqualan, a natural emollient of plant origin and a natural silicone alternative that is “nourishing enough. for dry, curly and curly hair, but also light enough for fine hair, ”explains Van Ness.

He adds, “I believe JVN is packed with essentials: shampoos, conditioners, stylers and universal treatments. These are products that people can use in their daily routine, and it’s unrealistic for most people to buy a daily shampoo for $ 40, so we kept each product between $ 18 and $ 28.

After the launch of JVN, Van Ness shared his most recent mane muses and fall hair care tips. Read on below and buy JVN exclusively online from Sephora and jvnhair.com.

After NYFW and the Met Gala, there is no shortage of beauty inspirations. Who were your mane muses?

Gigi Hadid was so amazing at the Met Gala. The color, the style, the volume – her hair was beyond gorgeous. And we have to talk about all the athletes on the red carpet serving up looks. Simone Biles was gorgeous as always. And Sunisa Lee and Nia Dennis… You know, I love my gymnasts and they didn’t disappoint! Lil Nas was also so versatile and gorgeous at the Met Gala!

As fall approaches, what are your top hair care tips for all hair types / textures?

When the temperature drops, there is less humidity in the air (for much of the country), which means your skin and hair may start to feel drier than usual. You need to keep your hair and skin – and by skin, I also mean the scalp – hydrated to keep your hair looking its best.

Try applying a nourishing scalp oil, like Complete Pre-Wash Scalp Oil, which contains soothing and calming bisabolol, to prevent a dry scalp, itchiness and / or dandruff. You may find that you wash your hair less in cooler weather, and this product also helps remove product and oil buildup if you haven’t washed for a few days. It is also ideal for people who have scalp irritation due to the fact that their hair is regularly pulled back in braids, ponytails, etc. Simply part the hair and add a small amount to your exposed skin, repeating all over your head. Massage it into your scalp and let it sit for 10 to 15 minutes before showering, then shampoo as usual.

JVN Complete Pre-Wash Hair Oil

JVN Complete Pre-Wash Scalp Oil

28 $

Buy now

Make a mask part of your weekly routine – it’s like a giant glass of water for dry hair. A lot of people skip this ritual because they feel like they don’t have time (but they do! It only takes three to five minutes, so do yourself a favor!) ‘T… promise! JVN Nurture Deep Moisturizing Mask is intensely hydrating but ideal for all hair types. You will find your hair softer, more bouncy, shinier, and healthier overall. Especially if you are someone who regularly uses heat tools or stains your hair, this is a must have. It’s great for thick, curly hair, which tends to be drier and more porous, but it’s also great for straight hair that’s dry and spiky.

In summer we can air dry the cream, in winter you can diffuse your curls with air dry cream and add JVN Instant Recovery Complete Serum to hair after your shower and before you shower. apply heat. It will protect your hair from your blow dryer and hot tools and also make your hair easier to comb while you style it. Plus, you’ll see a reduction in frizz and split ends. Instead of silicone, it contains hemisqualan which instantly improves hair health and strength and overtime.

JVN Instant Recovery Complete Serum

JVN Instant Recovery Complete Serum

JVN Complete Pre-Wash Scalp Oil

28 $

Buy now

JVN Complete Air Dry Cream

JVN Complete Air Dry Cream

JVN Complete Air Dry Cream

$ 24

Buy now

JVN Nurture Deep Moisturizing Mask

JVN Nurture Deep Moisturizing Mask

JVN Nurture Deep Moisturizing Mask

$ 24

Buy now

JVN undamaged fortifying shampoo

JVN undamaged fortifying shampoo

JVN undamaged fortifying shampoo

$ 24

Buy now

JVN undamaged fortifying conditioner

JVN undamaged fortifying conditioner

JVN undamaged fortifying conditioner

$ 24

Buy now

JVN Embody Daily Volumizing Shampoo

JVN Embody Daily Volumizing Shampoo

JVN Embody Daily Volumizing Shampoo

$ 18

Buy now

JVN Embody Daily Volumizing Conditioner

JVN Embody Daily Volumizing Conditioner

JVN Embody Daily Volumizing Conditioner

$ 18

Buy now

JVN Nurture Moisturizing Shampoo

JVN Nurture Moisturizing Shampoo

JVN Nurture Deep Moisturizing Shampoo

$ 18

Buy now

JVN Nurture Hydrating Conditioner

JVN Nurture Hydrating Conditioner

JVN Nurture Hydrating Conditioner

$ 18

Buy now


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