Google is really trying to make you forget the best reason to buy an iPhone. There is only one problem

Over the past 15 years, since the day Steve Jobs took the stage and introduced the iPhone to the world, he has had one major competitive advantage: seamless integration with the entire Apple ecosystem. The iPhone, and everything Apple makes. just works together in a way that Android (or Windows, for that matter) devices never really do.

For example, you can copy and paste from your iPhone to your Mac, or vice versa. Or, you can start reading an article on a website on your iPhone, and a little icon will appear in the dock on your Mac that will allow you to pick up where you left off on your

You can even start typing an email on one device and end on another using Handoff. Then there’s AirDrop, which is by far the easiest and fastest way to transfer files and information between two devices.

De, if I pair a set of AirPods with my iPhone, they’ll automatically connect to one of the devices I signed into my Apple ID on. Or, if I’m wearing my Apple Watch, it can unlock my MacBook Air or iPhone (if I’m wearing a mask).

All of these things “work”. This is what makes using an iPhone so great, and it’s one of the main reasons people enjoy using Apple devices. This is also one of the biggest disadvantages of using anything else.

If you are an Android user, almost none of these things are easy. This is because there is a good chance that your smartphone and your laptop were not made by the same company. The software that powers the two devices either.

This year, however, Google wants that to change. While it wasn’t there in person, Google used the Consumer Electronics Show (CES) to highlight its “Android Better Together” campaign, announcing a series of features meant to make your devices fun to play.

For example, Google announced Near Share, which as you can guess looks like Apple’s AirDrop. You’ll also be able to pair your Bluetooth headphones and switch them easily between devices, just like AirPods. Google has also rolled out a feature to let you set up a Chromebook using your Android device to transfer settings. You can even use a Wear OS smartwatch to unlock a Chromebook or Android device.

There is a problem. Two, in fact. The first is obvious: Google is about 15 years behind this particular party. I’m always a fan of a company that improves user experience, but in this case Google is just catching up.

The other, bigger problem is that even though Google makes Android, it doesn’t control most of the devices that run its mobile operating system. Of course, Google makes some devices, mostly Pixel smartphones, Nest smartphone gadgets, and the Pixelbook line of Chromebooks. The problem, however, is that most of the Android devices people buy aren’t made by Google. Besides, most of the Chromebooks they buy aren’t made by Google either.

That doesn’t even take into account the fact that most of the computers people buy aren’t Chromebooks, they’re laptops made by companies like Dell, HP, or Acer. All of them run on Windows, which, again, isn’t made by Google. It’s made by Microsoft.

Apple, of course, has always had the advantage of making its own hardware, as well as the software that runs on it. This means that it can do things that other manufacturers cannot.

Google can add all the features it wants to Android, but it’s very difficult to match the seamless experience of using an iPhone with any other device made by Apple. Google says it’s working with Intel, Acer, and HP to bring some of these features to Windows PCs. It’s telling that he didn’t say Microsoft was making them part of Windows.

Ultimately, this is the main reason that using an Android device is not like using an iPhone. For a lot of people, that’s a selling point – they don’t want to live in Apple’s ecosystem or walled garden. That’s good, but they also miss out on what a lot of people think of as a much smoother experience. Some might even call it the best reason to buy an iPhone.

The opinions expressed here by the columnists of Inc.com are theirs and not those of Inc.com.


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