Chad Kessler joins Dick’s Sporting Goods to oversee private labels

Chad Kessler moved to another retailer in the Pittsburgh, Pennsylvania area.

A well-respected retail executive who quietly left American Eagle Outfitters this spring after seven years, Kessler joined Dick’s Sporting Goods as executive vice president of vertical brands. Dick’s and American Eagle are based in the Pittsburgh area.

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Kessler, who took up his new role on Monday, will be responsible for leading the strategy, management and execution of all aspects of Dick’s vertical brands organization, which includes the company’s private labels Calia, DSG, Vrst and Alpine Design, as well as its tough Enterprise lines.

From May 2021 through March, Kessler served as president of American Eagle Premium Brands, where he had full responsibility for the flagship brand’s sales and revenue results. He also oversaw the development and launch of AE77, a sustainable premium denim brand, and was the catalyst for the acquisition of Todd Snyder, the menswear company American Eagle bought for $11 million. dollars in 2015.

Prior to being named head of AE’s premium brands in 2021, Kessler served as president of global brand for American Eagle for six years.

He joined American Eagle after serving as director of merchandising for Urban Outfitters in North America, also served as senior vice president of corporate merchandising at Coach, and spent 16 years at Abercrombie & Fitch. Kessler holds a BA from Dartmouth College, majoring in History and Art History.

Kessler was unavailable to comment on his new role on Monday, according to a Dick’s spokesperson.

Kessler’s recent departure from American Eagle has been kept under wraps. But sources have speculated he may have lost ground to rising star Jennifer Foyle, who joined the company in 2010 and was the catalyst for the growth of the Aerie brand. company, growing its sales from $224 million in 2014 to $1.4 billion today. Now president and chief creative officer of Aerie and American Eagle, Foyle also created two new concepts for the company: Offline by Aerie, a leggings-centric company, and Unsubscribed, a high-end, socially-conscious store. responsible.

American Eagle did not immediately respond to requests for comment on a successor to Kessler or who now oversees Todd Snyder.

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