Auburn is *the* hair color of the moment

No, you can’t imagine it. Over the past few months, it really seems like almost every celebrity has dyed their hair red. “It’s like the year 2000 again – welcome to 2005”, jokes Caroline Mila Shariff.

Toronto’s Master Color Technician THIC Studio has recently seen an influx of customers asking for flaming locks. Many of them are inspired by TikTok, where the redhead filter, which dyes hair an amber hue, has amassed over 40 million views. “People are taking screenshots and coming up asking, ‘Do you think I should be a redhead?'”

For Shariff, the trend is part of the greater nostalgia for beginnings that currently goes beyond fashion and beauty. As a friend of mine recently texted me, “Why is everything in stores suddenly mesh and swirl printed?”

“I feel like the red hair is part of that throwback, like the big highlights and that big front piece,” Shariff says. “That’s just the next progression of it.”

Remember for a moment some of the many famous redheads of the time: Geri Halliwell, Kelly Rowland, Lindsay Lohan, Tyra Banks, Alyson Hannigan, T-Boz, Vitamin C… Maybe it shouldn’t be surprising that not two, not three, but four cast members of “Euphoria,” a series known for its 2000s aesthetic, have gone red lately: Zendaya, Barbie Ferreira, Maude Apatow, and Sydney Sweeney. But by far the reference photos clients show Shariff most often are those of Kendall Jenner. The model debuted a ginger hue on the Prada runway in February and is apparently in no rush to return to brown.

“I think part of the reason it looks cool is that it’s a deliberate choice,” Shariff says. “The other big trend right now is Hailey Bieber where it’s just a hair color nothing. It’s like, ‘Did she do her hair or not?’ It’s the opposite of that, where you’ve absolutely done your hair.

Indeed, going red is not a casual process. Jenner, for example, probably had to bleach her entire head before dying it copper, which could mean quite a bit of damage. If your hair is lighter than the shade you’re looking for, or if you’ve never artificially colored your hair before, you can skip the bleach and apply the rouge directly, although you want to make sure you’re really committed. before you settle in. in your colorist’s chair.

“Red is one of the hardest colors to pull off,” Shariff warns. “So unless you’re dedicated to it, don’t. Do not do it ! she laughs. “Suppose you’ve been blonde all your life and one day, on a whim, you think, ‘Fuck off, I’m going auburn,’ it could take years to go blonde again.”

The same goes for brunettes. “Even if you put an ash brown over the red, because blue is a very small molecule, as it washes out you’ll end up with the red coming back.” It’s ironic, in a way, because artificial red is also the color that fades the fastest, which means keeping it bright and vibrant requires regular visits to the salon. “It’s this dichotomy of being the hardest to keep and the hardest to get rid of,” says Shariff.

Luckily, there are ways to dip a toe into the trend in less engaging ways. Blondes, for example, might try a temporary gloss that only lasts a few washes. Its duration will depend on the porosity of your hair. “If you’re a brunette and want to test it out before dyeing your entire hair, tone your locks to a warmer shade and see what you think.” Or, if you want to lean into the Y2K stuff, try a few big splices here and there.

Maude Apatow shows off a two-tone dye job: chocolate below, auburn above.

“Anyone can suit auburn hair because it has a broad spectrum,” says Shariff. “You can go back to that 2005 vibe, where it was very purple and had a really pink undertone, or you can be more on the brassy side where it’s a real auburn.”

The key to finding your perfect red, she says, is to go with your undertone rather than against it. “If you have warmer skin or are super pale, go for a copper red. If you’re more of an olive complexion, doing something a little cooler, I find, makes your skin look less green.

To maintain your tint, opt for color-safe hair products and apply UV protectant to your hair before going out. Color-depositing shampoos and treatments can also be helpful in preserving pigment between salon visits.

“Being a redhead is a commitment and you have to be sure you want to do it, but that said, it’s also a lot of fun,” says Shariff, who has dabbled in red herself in the past. “It’s one of those attention-grabbing colors where everyone wants to talk to you.”

Sure, you’ve heard that blondes have fun and brunettes are often seen as vampires and mysterious, but redheads, says Shariff? “Redheads are like effervescent fairies.”

Buy the tips

John Frieda Radiant Red Red Boosting Shampoo, $8, amazon.ca

John Frieda Radiant Red Red Boosting Shampoo, $8, amazon.ca SHOP HERE

The color preserving shampoo: There’s nothing precocious than John Frieda’s color-enhancing shampoos. This drugstore classic keeps reds sparkling with moisturizing and shine-enhancing ingredients like pomegranate and vitamin E, and special anti-fade technology.

Moroccanoil Color Depositing Mask in Copper, $34, sephora.ca

Moroccanoil Color Depositing Mask in Copper, $34, sephora.ca SHOP HERE

The color deposit mask: Formulated for medium blonde to medium brown hair, this temporary color mask coats strands with a rich, coppery hue that gradually fades with each shampoo. It’s also packed with nourishing ingredients like argan and apricot kernel oils, plus a blend of amino acids to deeply condition hair.

DpHUE Gloss+ Semi-Permanent Hair Color and Deep Conditioner Strawberry, $45, sephora.ca

dpHUE Gloss+ Semi-Permanent Hair Color and Deep Conditioner Strawberry, $45, sephora.ca SHOP HERE

The homemade lip gloss: A limited edition strawberry shade ideal for blonde or highlighted/highlighted hair. It does not contain ammonia or peroxide, it will not lift or lighten, which means that if you have highlights, it will only show up on those. A great way to try out warmer hair without going all out as the semi-permanent pigments will fade over time. The product also doubles as a deep conditioner, so you don’t have to worry about damage.

Rahua Hydration Detangler & UV Barrier, $45, ssense.com

Rahua Hydration Detangler & UV Barrier, $45, ssense.com SHOP HERE

The UV protector: Spray your towel-dried locks with this cream spray before combing them. Not only does it act as a detangler, infusing moisture with a cocktail of mango, passion fruit and aloe extracts, but it also acts as a sunscreen for your strands, protecting them from UV rays. , which can compromise color and leave hair dry and dry. brittle.

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Katherine Lalancette is the beauty director of The Kit, based in Toronto. She writes about beauty and trends. Contact her by email at [email protected] or follow her on Twitter: @kik_tweets

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