Anrealage Spring 2022 ready-to-wear collection


Fashion inhabits the relationship between human psychology, the human form, and the tissues that act as the facade of that form. Because humans inhabit the “real” world, fashion feels fundamentally analog – because you can’t download a dress, can you? And yet, more and more, fashion migrates with the 5 billion humans who now live partially online to develop new forms in this “unreal” world.

Through analog research and conceptual ingenuity, Kunihiko Morinaga’s Anrealage, a name that mixes the words ‘unreal’, ‘real’ and ‘age’, has long impressed us in Paris with its tech-driven art. For this collection, he stepped into a fashion space that was less Charles Frederick Worth than William Gibson to produce one of the most beautiful digital presentations and concepts of the pandemic period.

It started around the beginning of this period, when Morinaga was approached by Mamoru Hosoda to design a costume for his latest anime epic, Beautiful. The movie was released in Japan this summer and not only looks awesome, but has been greeted for rewriting endemic gender stereotypes in its artistic form. Here, in a much less significant way, it has also contributed to an improvement in our understanding of fashion.

Hosoda collaborated with Morinaga to create this great collectible film. It begins with the formation of the garments as Morinaga designed them, not by cut and drape but by cut and glue, and we see the garments as digital canvases made up of fractal outlines faithful to the depiction of futuristic facades dating back to Metropolis and Tron. Then the dresses are formed in a more tangible way, but still in 2D, filling those vector spaces with the tilted puzzle of reclaimed denim, cotton chino and gabardine, as well as reflective materials (all glued seamlessly) from which they are manufactured. It is gradually becoming clear that we are witnessing a U-shaped fashion show, the virtual world that Beautifulthe heroine lives in – and that she also airs on YouTube’s U equivalent. There are rooms within rooms.

As Morinaga explained, the collection will also be sold in NFT form via a platform that allows bidders to watch the presentation as U-living avatars and also bid in hard cash (or crypto). for digital parts. The final look is an actual rendering of the digital dress and face mask he created for Belle herself, which appears in the feature film. “Creating animation is something virtual,” Morinaga said of this first digital collection: “But we can use data to create it with materials. And we can change the textiles with one click. Perhaps the simplest way to explain this process is that the digital sketch precedes the finished dress, as it always has, but that digital sketch itself can be “worn”. As for the digital sketch sold, Morinaga adds: “It is true that there is no physical object in the world of NFT. But in this pandemic situation, it has also become true that something digital can be something real. Even though fashion NFTs seem counterintuitive to us digital natives, there is clearly Something in them – and in this collection, Morinaga produced some very attractive clothes to wear in any form and on any platform. More Beautiful sounds like the perfect reason to go back to the movies.

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