Alya Skin sold nearly $650,000 of her beauty ‘sleep mask’ in TWO days

Iconic Australian beauty brand Alya Skin launched its ninth product in the form of a marine collagen sleep mask just 48 hours ago – and 13,000 units have already been sold.

The company, which was founded by best friends Manny Barbas and James Hachem, teased fans with the release of the new product on its Instagram, promising plumper skin, intense hydration and a strengthened skin barrier after using the product.

The mask, which sells for $49.95 on the website and in stores like Chemist Warehouse and Priceline, is packed with red algae, strawberry gum, lime, mountain pepper and marine collagen.

“It’s a luxurious overnight treatment that delivers plump, luminous skin the next morning,” the website says.

The company, which was founded by best friends Manny Barbas and James Hachem, teased fans with the release of the new product on its Instagram, promising plumper skin, intense hydration and a strengthened skin barrier after using the product.

“This pillow-proof formula reinforces the skin’s precious moisture barrier, promotes anti-aging and energizes dull skin.”

Alya Skin’s loyal fan base is excited to try the pretty pink mask, and those who haven’t purchased it yet comment online, “Gotta have this.”

“So excited, this is going to be a birthday present for yourself,” one woman said.

“I can’t wait to use it…so far the whole skincare line is working great on my skin,” said another.

Alya Skin's loyal fan base is excited to try out the pretty pink face mask, and those who haven't purchased it yet comment online:

Alya Skin’s loyal fan base is excited to try the pretty pink face mask, and those who haven’t purchased it yet comment online, “Gotta have this”

Manny Barbas and James Hachem came up with the idea for Alya Skin’s signature Australian Pink Clay Face Mask ($49.99) in 2018 after noticing a gap in the market for a face mask that didn’t dry out the skin.

“Most of the masks we tried left our skin dry and irritated afterwards – we both suffer from sensitive skin,” Mr Barbas, from Victoria, told FEMAIL.

“We then had the idea of ​​creating a rose-scented pink clay mask suitable for all skin types.”

Manny Barbas (right) and James Hachem (left) came up with the idea for Alya Skin's signature Australian pink clay mask after noticing a gap in the market for a mask that doesn't dry out your skin

Manny Barbas (right) and James Hachem (left) came up with the idea for Alya Skin’s signature Australian pink clay mask after noticing a gap in the market for a mask that doesn’t dry out your skin

So they decided to create their own rose-scented version that was suitable for all skin types (pictured), launching it to the public in early 2018.

So they decided to create their own rose-scented version that was suitable for all skin types (pictured), launching it to the public in early 2018.

Although the pink wrap is primarily aimed at women, that hasn’t stopped men from applying it as part of their weekly routine as well.

“We used the clay mask to propel our growth in the market, then built products around it to develop a skincare brand that is now one of the fastest growing brands in Australia,” he said.

While the pink packaging is primarily for women who haven't stopped boyfriends from applying it as part of their weekly routine (an illustrated transformation)

While the pink packaging is primarily for women who haven’t stopped boyfriends from applying it as part of their weekly routine (an illustrated transformation)

They sell around 500 of these packs per day

As part of their popular

As part of their popular “Complete Skincare Bundle” ($104.99, currently 30% off), customers can get the entire line – including Mask, Native Berry Moisturizer, Scrub pomegranate scrub and micellar cleanser

How does the Alya Skin mask work?

Kaolin clay, which is included in the mask, removes toxins and pollutants from your skin. It helps remove pigmentation clumps from the surface of your skin and stimulate skin cell regeneration.

The mask reduces skin inflammation and helps eliminate eczema and acne. It contains antioxidants that tighten pores and give you overall smooth skin.

The vitamin E inside the mask speeds up the healing of pimples.

Alya Skin claims the mask will last two months if you use it three to four times a week, applied with your fingertips all over your face.

It can be washed with the pink bamboo towel included in the box.

“We sell a product every 22 seconds around the world, in over 60 countries around the world,” Barbas said.

Six months into the brand’s launch, they started to see it take off and now the pair are growing their business at an average rate of 75% per year.

Alya Skin received Beauty Heaven New Zealand’s Best in Beauty award in 2019, cementing her status as a force to be reckoned with, but individual customer reviews are equally positive.

‘I’ve tried most of Alya Skin’s skincare products and they work great on my skin…I especially like the clay mask. They’re a bit pricey, but to be honest, they’re worth it, so I don’t mind paying extra for good skincare products,” one woman said.

“Impressed is an understatement. I never leave reviews but these products are worth it,” said another.

Alya Skin received Beauty Heaven New Zealand's Best in Beauty award in 2019, cementing her status as a force to be reckoned with

Alya Skin received Beauty Heaven New Zealand’s Best in Beauty award in 2019, cementing her status as a force to be reckoned with

These comments only inspire Mr. Barbas and Mr. Hachem to work harder on Alya Skin, and they have two new products to add to the set by the end of the year (a transformation pictured)

These comments only inspire Mr. Barbas and Mr. Hachem to work harder on Alya Skin, and they have two new products to add to the set by the end of the year (a transformation pictured)

A third added: “Alya Skin products are now my new daily skincare routine, I love how clean and fresh they feel on my skin.”

“We care about our customers and our community. We focus not just on the products we make, but on the whole experience when you buy from us,” Manny said.

“It is important to focus on all aspects of the business in terms of customer service, product quality and packaging. We also have amazing products that really work.

Comments are closed.