6 new cult skin care brands to buy from Boots



Buying skin care is a bit of an art these days. Yes, brands are brilliant, but sometimes finding those cult purchases can be a challenge, even with the power of the internet. Why is the news that Boots is adding some real shiny beauty brands to its repertoire so exciting.

Yes, the brand has been quietly adding new brands for quite some time – Rodial, Peace Out, Drunk Elephant and StriVectin are all newcomers to the health and beauty retailer – but there are new mixes in town. Among them are Instagram skincare favorites like Allies of Skin and PSA, as well as longtime facial staples from Emma Hardie.

Combine these newcomers with the fact that Boots have also been busy adding to their makeup offerings in recent years – now stocking Nars, Fenty, Urban Decay and Anastasia Beverley Hills – and you could argue that Boots rivals Space NK these days. (There, I said it!)

Here are the latest additions to Boots’ skin care line to know and buy now.

Allies of the skin

Founded by Nicolas Travis in 2016 with just three products, Allies of Skin has quickly skyrocketed in popularity and is now a favorite with Instagram influencers like Lesley from @freshlengths and MUA celebrity Ash K Holm. It arrived at Boots on June 2nd and I found the formulas to be smart and effective. Their “back to basics” approach means they only use the most potent ingredients – think retinol and vitamins – so shoppers can get their fix of each ingredient needed in a single product.. The prices are a bit higher than you might expect (sometimes over £ 100), but the quality means they’re worth it.

Message of public interest

PSA was launched in 2020 by the same skin influencers behind Allies Of Skin with the aim of providing a cheaper alternative to their original products. Brightly colored products present the approach of powerful products, but on a budget. This means you can still get all the retinol and bakuchiol you want for a fraction of the cost. The range is also very accessible and easy to follow, making it ideal for beginners in skin care. PSA is available from Boots now.


Founded by Gigi Goldman and Kiana Cabell in California, Kopari focuses on vegan, cruelty-free formulas for the body. As the name suggests, their main ingredient is Kopari Organic Coconut, sourced from the Philippine Islands, which is then 100% cold pressed for use in scrubs, moisturizers and other nourishing and skin polishing treats. . The launch of the line didn’t arrive in Boots until June 16, so hurry up and buy it. Try the Pink Souffle Body Mask and Coconut Scrub which is as delicious as it smells. (Read: very.)

Emma Hardie

Emma Hardie is known for her amazing cleansing balm, beloved by skin care experts, facialists and beauty editors. But the line has a lot more to offer as well as the best-selling Moringa balm, including face oil, masks and serums. The products are natural and cruelty-free, and harness the power of plants. Additionally, only became available from Boots on June 16.


Available from June 16, Patchology makes masking easy. The brand focuses on sheet masks that target different concerns, ranging from dehydration to dullness. And the formulations are so potent that most of them only take five minutes, making them ideal for a quick morning masking. In addition to their basic face masks, they also make masks for the hands and feet, as well as other areas you might not think of like the lips and under the eyes.


Erborian is one of those understated brands that beauty insiders love. The Franco-Korean brand is renowned, among other products, for its beloved BB creams and radiance-enhancing treatments. The products use sophisticated Korean technologies and high-quality ingredients derived from East Asia, such as centella, ginseng, and Yuzu fruit. Most formulas are the perfect makeup and skincare antidotes against heavy textures, ideal for the warmer months. If you’re new to the brand, you can’t go wrong with their CC Cream or Glow Creme, and will be available to buy from Boots starting June 30.


Leave A Reply

Your email address will not be published.